January 2012
Jamo Implements New Website and Brand Focus in 2012
INDIANAPOLIS (Jan. 9, 2012) — Jamo, a Klipsch Group, Inc. brand and European audio pioneer, today announces the launch of a new website that coincides with an enhanced brand focus as it moves forward in 2012. Heading into CES and the New Year, Jamo product design recommits its passion and devotion to timeless Danish design, seamless lifestyle integration and balanced audio solutions. This news follows the recent investment of resources including a new brand headquarters in Paris, France, and the appointment of lead product designer Glen Fuller.
Staying true to form-following-function ideals, the focus will deliver Jamo products that further this concept and aim to emphasize the beauty, simplicity, functionality and overall perfection of Danish design. Jamo intends to build upon its celebrated style to ensure each manufactured audio solution, both consumer and commercial, speaks to everyday people through holistic design and showcases an optimal balance of aesthetic and performance.
To deliver the brand’s most noteworthy products to date, engineering will incorporate powered and wireless functionality to simplify and enhance the customer experience, all while delivering the balanced and robust sound signature for which Jamo is known. Illustrating this hightened commitment to product development will be all-new powered subwoofers, powered speakers, wireless kits, THX-certified components and custom install products.
“In Danish design, there is a deep respect for function and a genuine interest in the interplay between user implementation and their surroundings,” said Fuller, director of brand management for Jamo. “By forging decades of Jamo tradition with never-before-seen forms, we intend to garner universal appeal that signifies the brand’s ability to impact listening means and lifestyles.”
To digitally articulate and represent the Jamo brand moving forward, Jamo.com has undergone a complete redesign. Taking a content-centric approach, the new Jamo.com elevates visitor engagement with new product topics and stories, as well as rich media that proves both entertaining and informative. In addition, the site’s content relates back to Jamo products and showcases them in a light that is relevant and inspiring to consumers. The improved website succeeds where many cannot, in terms of successfully connecting a product to its presence online, on paper, in context and in the heart of a consumer.
To explore the new website and acquire additional brand information, please visit http://www.Jamo.com.
The Jamo brand is marketed by Klipsch Group Inc., a wholly owned subsidiary of VOXX International Corp. (NASDAQ: VOXX).
About Jamo® Premium Speakers
Since 1968, Jamo has been at the forefront of the acclaimed Danish audio industry, consistently focusing on style, simplicity and functionality when designing its speakers, electronics, control systems and accessories for residential and commercial applications. Operating in more than 80 countries, Jamo also takes pride in how its products seamlessly adapt and integrate into various environments, reflecting the different ways the world listens. Jamo is owned by Indianapolis, Indiana-based Klipsch Group, Inc., a wholly-owned subsidiary of Audiovox Corporation (NASDAQ: VOXX).